In future articles within this series, we’ll take a closer look at why “smart money” and “reverse line movement” are telling indicators - and how they work on a more fundamental level. These articles can help us get a better understanding of why “contrarian investing” works - and how sportsbooks operate. The information on this site is for entertainment and educational purposes only. How does a business, and more specifically a sportsbook, view profit and revenue? How do they manage risk? How are sportsbook profit margins managed for greatest gain? How can “Betting Percentages” help? At Sports Insights, we often use phrases like “betting percentages” and “smart money.” With this article, the first of a series, SportsInsights will be studying the workings of the sports investing marketplace. In this article, we take a step back and look at what an actual risk manager at a sportsbook might feel. We’ll look at how sportsbooks make lines for games, study how they might shade lines to increase profit margins, and see how public “betting percentages” can help identify value.

That's why the spread jumped from four points to seven points.Sports Insights is a leader in providing innovative sports information and betting systems to help its members navigate the sports marketplace. Sports Insights’ founder, Dan Fabrizio, recently came out with a book titled “ Sports Investing: Profiting from Point Spreads“, solidifying our position as a leader in the field of sports gambling analysis. Sports Insights focuses on systematic and measurable approaches to capturing value in the sports marketplace. One of the key elements to our approach is our proprietary Betting Percentages, collected from several major online sportsbooks. On the other side of the ball, the Falcons were demolished 43-3 by the Dallas Cowboys last week. New England is coming into this game on a huge hot streak, winning four straight games, including a 45-7 thrashing of the Cleveland Browns last week. Each team is fighting their postseason lives. Tonight's battle will essentially be a playoff game. 7 seed in their respective conferences, which means that if the season ended today, both franchises would make the postseason. Looking at the public betting data, amateurs are betting the over while professional sharps are putting bif money on the under.īoth the Patriots and Falcons are the No. New England Patriots at Atlanta Falcons (+7)Īlthough the under in tonight's game is only getting 38% of the bets, 56% of the money is being placed on the under. The lines and public betting trends are always changing so be sure to check out Fantasy SP for the latest odds and trends.

Sportsbook betting percentages